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  • Leasing
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  • Operating lease

    The operating lease (also known as commercial leasing) is a kind of leasing business consisting of two activities of leasing and utilizing. During the leasing term, the lessee can use the equipment subject to pay for the leasing and the leaser shall have the ownership of such equipment all the time. The leaser only gains the equipment handover charge while the lessee can use the equipment only but doesn’t own it. The operating lease is a kind of leasing under incomplete payment, which is arranged to meet the needs of the lessee for temporary or seasonal assets use. It is a absolutely traditional leasing. Instead of adding assets, the lessee uses such assets just to meet their short-term, temporary or seasonal needs in operation. The operating lease may include all forms of leasing except for the financial lease.

  • Financial lease

    The financial lease (also known as equipment leasing or modern leasing) refers to such kind of leasing that can substantially transfer all or most risks and rewards related to the ownership of assets. However, the ownership of such assets can be transferred or not in the end. The financial leasing means that the leaser, as required by the lessee, invests and buys the objects from the supplier according to the specific requirements of the latter for the object to be leased and for the supplier preference and then leases such objects out to the latter; while the lessee shall pay the leaser the rent by installments, and the ownership of the leased objects belongs to the former during the leasing term and the latter has the right to use such objects. At the expiration of the leasing, after the latter pays off the rent and fulfills all obligations as provided under the leasing contract, a supplementary agreement can be made in case there is no or no express agreement on the ownership of the leased objects.

  • Enterprise Customers

    Provide leasing products and service to Enterprise Customers such as Foreign Enterprises, Government Agencies, State-owned Holding Enterprises, Financial Enterprises and Private Enterprises.

  • Individual Customers

    Provide auto leasing service for Individual Customers to meet their needs of cars.

  • Fast Retail Products

    Launch a variety of fast retail products to rapidly respond to the demands of consumers. In the fastest scenario approval can be secured within three hours.

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  • Regular Retail Products

    Launch various regular retail products, providing more choices in models, terms and lending quotas.

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  • Wholesale Products

    Create a wide range of leasing products and service: automobile replacements, Demo cars, leasing for business, commerce, wedding, school and many other functionalities.

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  • Over the years, in strategic partnerships with leading automobile manufacturers in and outside China, Herald has succeeded in developing and expanding the end-user sales market and by doing so contributed distinctively to the growth of automobile financing industry in China.


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